The Rhetorical Analysis Of Steve Jobs - 1383 Words

Steve Jobs, who was the CEO of Apple Computer and of Pixar Animation Studios, delivered a Commencement speech at Stanford University on June 12, 2005. The rhetor’s purpose is to use his stories as an example to live by and as a form of encouragement for his listeners to take the curious, innovative route instead of the practical one. His audience is Stanford graduates, who ironically are the ones that took the practical route their entire lives. Jobs tries to persuade his audience to go against social norms and pursue their dreams using three stories to deliver one message, reiterating the theme of birth, death, and rebirth, creating a personal spin on quotations, and using universal human emotions in the stories of his job and health. Jobs uses the ‘rule of three’ to effectively deliver his message and make it more memorable for the listener through his use of storytelling. The ‘rule of three,’ which is an ancient Greek rhetorical technique, uses three examples to express one idea. He opens it by saying, â€Å"Today I want to tell you three stories of my life. That’s it. No big deal. Just three stories.† By breaking it up into three parts, he is also creating a conversational tone with the listeners that allows them to follow along the journey of his life that he is taking them through. He masters this technique through the power of storytelling, which hooks the audience and creates a personal connection to the listeners. Stories bring information to life. HeShow MoreRelatedRhetorical Analysis Of Steve Jobs1178 Words   |  5 PagesRhetorical Analysis- Steve Jobs Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. 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